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LIMA Hosts Webinar on Social Media Strategies

The International Licensing Industry Merchandisers’ Association (LIMA) continues its webinar series on Wednesday, May 2, with “Making Strategic Sense of Social Media,” a discussion on social media strategies. The session will focus on utilizing LinkedIn, Facebook, Twitter, Pinterest, and other platforms to best effect for companies and brands.

Natalie Cupps, vice president of digital marketing and sales of LACED, will lead the webinar, discussing how to make all parts of digital marketing mesh into a reasonable and cost-effective plan of action. She also will provide valuable insight into the primary issues business leaders need to consider when developing an effective digital strategy for their properties and products.

The session will run from noon to 1:30 p.m. EST. It is free for for all members and $99 per site for non-members. To register or to learn more about LIMA, click here.

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