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LIMA Highlights Top Kid Toy Brands in Survey for Back to School Season

A new study by the Licensing Industry Merchandiser’s Association (LIMA) has revealed Britain’s top licensed toy brands amongst British children and what is expected to be seen on back-to-school products such as backpacks, pencil cases, and lunch boxes. The study showed that global brands Lego and Barbie dominate both in the UK and abroad as the brands celebrate their 65th and 55th birthdays, respectively.

Top Ten Toys (Boys)

1. Lego
2. Cars The Movie
3. Thomas & Friends
4. Toy Story
5. Hot Wheels
6. NERF
7. Spider-Man
8. Star Wars
9. Mickey Mouse
10. Playmobil

Top Ten Toys (Girls)
1. Barbie
2. Hello Kitty
3. Lego
4. Peppa Pig
5. Minnie Mouse
6. Lego Friends
7. Disney Princess
8. Monster High
9. My Little Pony
10. Mickey Mouse

The global study was carried out by Kidz Global on behalf of LIMA and measures the relative awareness, popularity, and merchandise appeal of the most important brands to children.

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Category: Around the Industry, Back to School, Statistics

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