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LIMA Cares Charity Bike Ride to Kick Off Licensing Expo

LIMACaresCharityBikeRideThe 2nd Annual Licensing Industry Merchandisers’ Association (LIMA) Cares Charity Bike Ride will take place on Sunday, May 20. The event features a 28-mile bike ride through the Red Rock Canyon National Conservation Area, with a 15 mile option also available.

The charity event will help to kick off Licensing Week and encourage attendees to become more involved with the industry’s Charity of Choice, the Children’s Brain Tumor Foundation (CBTF). Last year, 33 licensing colleagues raised more than $3,000 for CBTF.

The cost per rider is $115, plus a minimum of a $25 donation to CBTF. The registration cost includes a bike, a helmet, transportation, water, and snacks. Support staff and vehicles will be following the bikers during the event.

To register for the event, click here. Those that will not be attending Licensing Expo or are unable to participate in the event, can support a rider with a sponsored donation. For more information, contact Ted Larkins or Steve Sparacino.

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Category: Around the Industry, Licensing Show, Trade Shows

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