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LIMA Annual Global Survey of Licensing Industry Now Available

2017LIMAreportThe International Licensing Industry Merchandisers’ Association (LIMA) released the full findings of its Annual Global Licensing Industry Survey. Commissioned by LIMA and conducted by Brandar Consulting LLC, the third annual survey provides an analysis and detailed breakdowns of the $262.9 billion global licensing industry—a 4.4 percent growth from the previous year.

The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type, and geographic region. It also covers the latest trends and offers forward-looking analysis and other features related to the global licensing industry. Topline results from the survey were released during the 2017 Licensing Expo.

Character and entertainment continues to be the top property type, accounting for $118.3 billion in retail sales, a 45 percent share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0 percent share of the total.

In addition, the survey shows that the U.S. and Canada remain the largest global markets for licensed merchandise, with retail sales of $152.3 billion last year, up 5 percent for a 58 percent share of the market. Retail sales of licensed goods outside the U.S. and Canada totaled $110.6 billion, up 4.8 percent from the previous year.

The next largest global region was Western Europe—with the U.K., Germany, and France as the three largest markets—where revenues totaled $52.4 billion, a 20 percent share. Northern Asia, which includes China, followed with revenues of $24.5 billion, a 9 percent share.

Apparel led all product categories with $39.3 billion in revenue, which is 15 percent of total global licensed retail sales, followed by toys at $35.1 billion (13 percent share), and fashion accessories at $29.6 billion (11 percent share).
The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members. Click here for more information and to order a report.

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