Jun 9, 2010
LIMA Announces International Licensing Excellence Award Winners
At Licensing Show, LIMA presented 16 International Licensing Excellence Awards recognizing the best and most successful licensed properties and products in seven categories: Art, Character/Toy, Corporate, Film/Television/Celebrity/Entertainment, Sports and Sports-Themed Entertainment, Promotion, and Retailer. Nominations were solicited from across the licensing industry and winners chosen by a vote of the LIMA membership.
All awards are based on calendar year 2009. The winners, by category, are:
ART
Best Art Program: Paul Frank
Best Art Licensee: LF USA’s Kids Headquarters Investments Division (for Paul Frank Apparel)
CHARACTER/TOY BRAND
Best Character/Toy Brand Program: Barbie (Mattel, Inc.)
Best Character/Toy Brand Licensee – Hard Goods: Digital Blue (for LEGO electronics)
Best Character/Toy Brand Licensee – Soft Goods: Mighty Fine (for Peanuts T-shirts)
CORPORATE
Best Corporate Brand Program: Food Network
Best Corporate Brand Licensee – Hard Goods: Creative Designs International, a Division of JAKKS Pacific, Inc. (for Black & Decker Junior role-play products)
Best Corporate Brand Licensee – Soft Goods: adidas Originals (for Vespa footwear and apparel)
FILM, TELEVISION, CELEBRITY OR ENTERTAINMENT
Best Film, Television, Celebrity or Entertainment Program: The Twilight Saga: New Moon
Best Film, Television, Celebrity or Entertainment Licensee – Hard Goods: Cardinal Industries, Inc. (for The Twilight Saga: New Moon The Movie Board Game)
Best Film, Television, Celebrity or Entertainment Licensee – Soft Goods: National Entertainment Collectibles Association (for The Twilight Saga: New Moon apparel and accessories)
SPORTS AND SPORTS-THEMED ENTERTAINMENT
Best Sports and Sports-Themed Entertainment Program: ESPN
Best Sports and Sports-Themed Entertainment Licensee: Electronic Arts (for FIFA videogames)
PROMOTION
Best Licensed Promotion: Scrabble at Subway (Hasbro, Inc.)
RETAILER
Best Retailer: Nordstrom (for The Twilight Saga: New Moon)
OVERALL BEST LICENSED PROGRAM OF THE YEAR
The Twilight Saga: New Moon (Summit Entertainment, LLC)

