The Licensing Blog

  • View the Latest Issue Online
  • ventolin online
  • Subscribe to the Licensing Book
buy cymbalta online| buy lexapro online|buy paxil online buy pristiq online

LIMA Announces Conference Program for Licensing International Expo 2010

While we’re still recovering from the aftershock of Toy Fair (and of three consecutive snowstorms), we’re already thinking about Licensing Expo.

The International Licensing Industry Merchandisers’ Association (LIMA) has announced a lineup of more than 30 seminars for Licensing International Expo 2010, which will be held at the Mandalay Bay Convention Center in Las Vegas, June 8 – 10.

Part of LIMA’s Licensing University program, the sessions cover a wide variety of topics for industry newcomers as well as those with many years of experience. With an emphasis on helping licensing professionals expand their knowledge base, the program will cover topics including retail and distribution strategies, legal and financial issues, social media, marketing challenges, and international expansion. The conference offers a strategic look at virtually all major industry segments, including corporate branding, art, sports, and fashion licensing as well as growth markets such as Asia, the Middle East, Europe, and Latin America.
The conference program runs from Sunday, June 6 through Wednesday, June 9. A free keynote session will once again be presented on Tuesday, the opening morning of the show. Details of the keynote will be announced in the coming weeks.
The seminar program kicks off on Sunday, June 6 with a presentation on “The State of Retail in the U.S.,” by Bentonville, AR-based retail consultant Carol Speickerman, followed by a retail tour of Las Vegas, hosted by Speickerman and LIMA. Speickerman will provide an overview of steps mass merchants are taking to differentiate themselves from the competition, including their use of proprietary brands. Immediately following the presentation, LIMA will host a tour of local retail outlets. Cost for the presentation and tour is $55 per participant until April 10; $75 per participant after April 10.
Monday, June 7, there will be  two sessions designed for newcomers to the licensing business. The introductory “Licensing for Beginners” panel, moderated by Rick Mallow, former licensing director for Elmer’s Products, Inc., will offer expert guidance on the fundamentals, from basic terminology and roles of licensors and licensees to when to use licensing strategically to grow a business. Additionally, Jed Ferdinand, an attorney with Grimes and Battersby, LLC, will present “Licensing Law for Beginners.”

Session highlights include:

Getting Your Brand Ready for Licensing – Learn how to evaluate whether a brand is ready for licensing and how to evolve internal structures and processes to support a licensing program. Moderator: Brooke Bridges, associate vice president, Beanstalk Group

Retail Strategies Beyond the Top Ten – Take a look at how key retailers are using brands, exclusives, and innovative strategies to prosper in the current economic climate. Moderator: Sean Heitkemper, vice president of business development, IMC Licensing

New Property Introductions – Learn how to launch a new intellectual property and build a meaningful licensing program at retail. Moderator: Marc Mostman, president, Most Management

Using Demographic Trends to Grow Your Licensing Business – Discover how demographic trends are creating new opportunities. Moderator: Stephen Reily, CEO and co-founder, IMC Licensing, and founder, Vibrant Nation

Deal Structures in the Interactive Gaming and Mobile World – Meet professionals from leading game publishers, retailers, manufacturers and agencies making game-based licensing a success. Moderator: Germaine Gioia, vice president of licensing, THQ

I Never Thought that Would Work: Unusual Success Stories – Explore challenges and opportunities in developing new categories. Moderator: Liz Kalodner, executive vice president and general manager, CBS Consumer Products

To view the complete 2010 seminar lineup and see which sessions are CLS-certified, visit the licensing expo website. You can register online, or by phone at (888) 644-2022. Sessions have limited seating and registration is on a first-come, first-served basis.

Related Posts Plugin for WordPress, Blogger...

Category: Trade Shows

Tagged: ,

Leave a Reply

Latest Deals

  • Ravensburger Creates Collection Featuring Disney Junior, Disney, and Disney•Pixar

    Ravensburger has created a new collection of licensed puzzles featuring a cast of Disney Junior, Disney, and Disney•Pixar characters. The 2015 lineup will feature Disney princess, Finding Nemo, Toy Story, Monsters University, Frozen, Doc McStuffins, and Sofia the First characters, along with enchanting scenes from the brands. Posted by: Magdalene […]

  • Teháma, The Golf Warehouse Launch Clothing Line

    Teháma has signed a deal with The Golf Warehouse for a men’s and women’s clothing line that is set to debut in the second quarter of this year. The initial launch will include men’s and women’s bottoms, pullovers, and jackets. The company plans to expand the brand as a licensed […]

  • Vandor Adds SpongeBob SquarePants License and Six New Product Categories

    Vandor LLC has added Nickelodeon’s SpongeBob SquarePants to its roster of licenses, as well as six new product categories its 2015 Winter Catalog. New product categories include packable shopper totes, Tritan water bottles, insulated totes, heat reactive ceramic travel mugs, ceramic goblets, and acrylic travel cups. There will be more […]

  • Caleb Gray Studio, Primitives by Kathy Launch New Baby Décor Line

    Primitives by Kathy, gift and home décor company, has launched a line of baby frames and box signs. The line has paired Caleb Gray Studio designs with signature sayings and sentiments. The frames can be hung on a wall or stand on a shelf, and come in baby girl, baby […]

  • Netflix, Nintendo To Develop Live-Action Legend of Zelda TV Series

    Netflix and Nintendo Co. have teamed up to develop a live-action TV series based on The Legend of Zelda franchise. The collaboration is still in early stages of development, and will have gore-free family-friendly content, and will retain elements related to fantasy, magic, and adventure. The live-action adaptation of the […]

  • Legendary Taps Jakks Pacific as Master Toy Licensee for the Theatrical Release of Warcraft

    Legendary will bring Warcraft to the big screen with the live-action feature film Warcraft. Jakks Pacific Inc. has secured the Master Toy license for the release, which hits theaters next March. The agreement grants Jakks the rights to manufacture, distribute, and market action figures in all scales, basic and feature […]

  • Campbell Teams Up With TGIF to Bring Restaurant Experience to the Kitchen Table

    Campbell Soup Company has partnered with TGI Fridays to launch a line of fresh refrigerated sides, soups, and sauces. The items are available now in select stores nationwide. The line consists of fifteen products featuring new twists on old favorites such as Loaded Smashed Potatoes with Bacon, Bacon Mac & Cheese, […]

  • Idea Patch Named Licensing Representative for IDW Publishing

    IDW Publishing has appointed Idea Patch to lead licensing efforts for its catalog of comics and graphic novels. The portfolio will include print, projects under development for screen with IDW Entertainment, and titles from newly acquired Top Shelf Productions. Idea Patch will extend IDW’s portfolio into categories like toys, mobile […]

  • Remarkable Brands Set to Orchestrate Licensing Program for the New York Philharmonic

    Remarkable Brands will develop a licensing program for the New York Philharmonic. The 173-year-old institution has appointed Remarkable Brands as its worldwide licensing agent in a three-year agreement. Remarkable Brands is planning a two-tiered licensing program for the New York Philharmonic that will include home décor, high-end accessories, books, artwork, […]

  • Iconix Announces Definitive Agreement To Acquire Strawberry Shortcake Brand

    Iconix Brand Group Inc. has signed an agreement to acquire the Strawberry Shortcake brand and related intangible assets from American Greetings for $105 million. Strawberry Shortcake made her debut 35 years ago, and gained national appeal with her spunky, innocent persona. Today, Strawberry Shortcake is a global brand with more […]

Twitter

Activision