Jun 16, 2011
Licensing Show 6-16 News Roundup
Here’s a roundup of additional news that has come out of Licensing Show today. Keep up with announcements through our Twitter feed, @LicensingBook.
Ink Makes Its Mark at the Homey Awards
Brand licensing specialist Ink, formerly Kidz Entertainment/EEMC, is celebrating a triumph at the prestigious Homey Awards. The Homeys are special awards given annually by Fox Consumer Products to its partners for outstanding achievement. Ink, the leading brand licensing agency for the Nordics and Eastern Europe, has for the first time won the Fox Agent of the Year award. In recent years Ink has successfully launched licensing campaigns for such Fox classics as the wildly popular Ice Age and The Simpsons, along with mega-hit Avatar, into markets as diverse as Sweden, Denmark, Russia, Poland, and the Czech Republic. Fox Consumer Products has been rewarding its partners around the world with the Homey Award for outstanding achievements in movie promotion for more than 12 years. The award is given in three partner categories: retail, licensing, and advertising.
FremantleMedia Enterprises and Condé Nast Join Forces to Extend Brand Platforms
FremantleMedia Enterprises (FME) and Condé Nast today announced a partnership that grants FME North America licensing rights to well-known lifestyle brands Self, Golf Digest, and Epicurious. FME plans to explore opportunities to extend the established magazine and Internet brands into consumer products, and potentially to additional platforms including television.
Warner Bros. Consumer Products Enlists Alter Ego Designer for Jewelry Line
Warner Bros. Consumer Products (WBCP) announced Wednesday a partnership with Alter Ego designer Erika Walton for an affordable collection of women’s high-end jewelry featuring characters from Looney Tunes, Hanna-Barbera, and the DC Comics Super Heroes. The jewelry is designed using both vintage and new toy products to create this new whimsical line of accessories featuring the Warner Bros. characters. The Looney Tunes and DC Comics collections, which include necklaces and bracelets, are available now on the Alter Ego website and at high-end boutiques across the nation.
Paul Frank Collaborates with Robert August on Limited Edition Surfboards
Saban Brands announced today that Paul Frank, the iconic lifestyle brand, and Robert August, the legendary surfer and shaper, have partnered to create 30 limited edition surfboards. These two companies were able to take the best attributes of their industries and combine them to create something design-driven and collectible. Paul Frank’s character prints are applied graphically to Robert August’s surfboard shapes.
These limited edition surfboards cannot be bought. They will be made exclusively available for charitable fundraisers, silent auctions, and a summer promotion contest hosted by Paul Frank. Fans who visit any of the Paul Frank stores in the U.S.—including locations in New York, Las Vegas, San Francisco, and South Coast Plaza—can enter to win one of the unique surfboards. Online promotion will also happen on PaulFrank.com and the official Paul Frank Facebook page. The limited edition surfboards feature Julius and Skurvy scatter prints in various colors finished off with a co-branded lament. These 6-foot-6-inch surfboards are designed for surfers of all skill levels.
