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Licensing Japan 2016 Becomes Its Largest Show to Date

Licensing JapanThe sixth Licensing Japan was held at the Tokyo International Exhibition Center this summer and attracted exhibitors from 11 countries and regions. Compared to last year, the show was twice as large and the number of visitors was up 33 percent.

In addition to popular Japanese characters such as Godzilla, Detective Conan, Rilakkuma, Hanakappa, Kanahei’s Small Animals, Monchhhichi, and Peko, the show also exhibited Angry Birds, Barbie, the Smurfs, Where’s Wally, The Snowman, Ghostbusters, and Rody. Many brands attended, including Nissan, Japan Airlines, Rover, Hershey’s, Laura Ashley, Automobili Lamborghini, and Jeep.

The number of exhibitors from outside Japan increased, with a variety of brand and property owners from the UK, France, Italy, Spain, South Korea, China, Taiwan, Hong Kong, Thailand, and more.

The Art & Design Zone was a new addition this year, where the UK’s National Gallery exhibited works by painters including Van Gogh and Monetand.

On-site match-making services facilitated new business between international licensors and Japanese retailers and manufacturers. This match-making service will return next year.

Next year’s expo will include three new specialized areas: Character and Entertainment Zone, Brand Zone, and Art and Design. Exhibitors may contact show management to book their booth for next year. A special offer is available this month only. For more information, visit

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