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Licensing, Broadcast for Wild Kratts Expands

Nov24.9MediaWild Kratts, the animated adventure series from Kratt Brothers Company and 9 Story Media Group, has reached the No. 1 spot for kids ages 4 to 8 and kids ages 6 to 11 across all networks. The strong performance of the brand also extends to toys and books.

Master toy licensee Wicked Cool Toys has launched a toy offering at Toys “R” Us, toysrus.com, and shop.pbskids.com. New items include a Tortuga playset deluxe power suit with sound, as well as hero and villain packs. The new items were on display at the Dallas Fall Mass Market Preview and are expected to be available at retail next fall. Random House Kids has also released the fist Wild Kratts book in the U.S. and Canada.

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Category: Kids Properties, Television

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