Oct 26, 2016
The National Basketball Association (NBA) and Kumho Tire announced a multiyear extension of their marketing partnership in the U.S., Canada, and Korea. The brand will introduce the first-ever ‘Handles’ platform, which will debut at the beginning of the 2016-17 season.
Kumho Tire will continue to serve as the presenting partner of the NBA D-League All-Star Game, with the brand featured on jerseys, on the court, and through courtside signage. Kumho Tire will also have brand presence at the NBA All-Star Game.
The expanded partnership also includes increased promotional efforts, which provide customers and dealers access to experiences throughout the season, including at marquee NBA and NBA D-League events.