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Kohl’s Department Stores Plans to Launch American Idol Collection

Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment (a division of CKX, Inc.), LF USA (a subsidiary of Li & Fung Limited), and Bravado have partnered to launch an exclusive American Idol apparel collection. The newly created American Idol fashion brand, named Authentic Icon (AI), will be available exclusively at Kohl’s and Kohls.com beginning in April.

Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.

LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer, and will support the brand with marketing such as national advertising, in-store graphics, online and digital media, direct mail, and public relations.

American Idol is produced by 19 Entertainment, a division of CKX, Inc., and FremantleMedia North America, Inc.

 

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Category: Apparel, Entertainment, Fashion Licensing, Television

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