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Kinetic Sand Teams Up with Autism Speaks to Raise Awareness

Spin Master Ltd. and its Kinetic Sand line of squeezable sands has entered into a new partnership in the U.S. and Canada with Autism Speaks, the world’s leading autism science and advocacy organization.

The agreement will see Spin Master raise funds for the organization through the sale of Kinetic Sand, in addition to exploring the positive benefits that play skills and social experiences may have for children with autism spectrum disorders (ASDs).

“Kinetic Sand is a motivating and versatile sensory activity with many educational and self-regulation benefits,” says toy expert and pediatric occupational therapist Keri Wilmot. “While utilizing Kinetic Sand with individuals with autism, I’ve personally witnessed children who have demonstrated more confidence to imitate new motor actions, communicate with peers or create colorful scenes inspired by their own unique imagination. In addition, Kinetic Sand is an amazing self-calming activity, as many children and adults happily prefer to manipulate the silky texture, sifting Kinetic Sand through their fingertips, marveling at its quiet movement as a means of relaxation.”

April is Autism Awareness Month, featuring a wide range of Light It Up Blue-themed activities that help spread awareness of ASDs.

Spin Master will join the celebration this year with activities including exclusive Kinetic Sand play table experiences at various retail locations and at the annual Walk Now for Autism Speaks events at the Rose Bowl in Pasadena, Calif. on April 18 and at Earl Bales Park in Toronto, Ontario, Canada on June 21.

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