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Kids Preferred Introduces Pete the Cat Preschool Collection

PeteTheCatKids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.

The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.

The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.

 

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Category: Back to School, Brand Licensing, Character Licensing, Kids Properties, Lifestyle, Publishing, Retail, Seasonal, Toys

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