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Kids’ Choice Awards Teams With Street Surfing

Viacom International Media Networks, a unit of Viacom Inc., today announced Street Surfing as the pan European sponsor of the Nickelodeon 2011 Kids’ Choice Awards. Street Surfing’s new Wave Scooter will be featured in all promotional activity in a build up to the April 2 show.

Street Surfing’s new Wave Scooter, called the Whiplash Scooter in the UK, will be featured on on-air billboards, all marketing and press materials, and presence on KCAs international online destinations.

The sponsorship also includes an online competition with the chance for the winner and their family to attend the show in Los Angeles. The Grand Prize winner will also be the first to road test Street Surfing’s new Wave Scooter through a test course in Los Angeles the day before the show. Additionally, 11 runner-up winners will get a scooter.

The sponsor markets include Austria, Denmark, Germany, Netherlands, Poland, Portugal, Spain, Switzerland, UK, France, Ireland, Italy and Belgium.

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Category: Awards, Promotions, Sports

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