Feb 14, 2013
Kent Press’ Basics of Licensing, the two-book series co-authored by industry heavyweights Gregory J. Battersby and Danny Simon, has emerged as the go-to resource for those seeking the most comprehensive information on the structure and operation of a successful licensing program.
Last year, the International Licensing Industry Merchandiser’s Association (LIMA) offered their endorsement. Battersby and Simon will continue their collaboration this year, which will include the completion of a new volume in the Basics of Licensing series. Basics of Licensing: International Edition will be available this summer.
The Basics of Licensing book series explores every aspect of licensing from the perspectives of top professionals in the industry. A supplement provided in each edition offers readers a wealth of practical and useful documents, including licensing and agent agreements, and administrative templates.