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Joester Loria expands Kellogg’s soft-lines program with MSA Apparel

In a deal brokered by The Joester Loria Group, Kellogg’s has partnered with MSA Apparel to offer a full line of young men’s and juniors’ fashion tops and fleece. The collection will incorporate Kellogg’s brand portfolio of Pop Tarts, Frosted Flakes, Froot Loops, Rice Krispies, and other iconic Kellogg’s brands and characters. The line will launch this fall across department, specialty, mid-tier, mass, and online accounts.

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Category: Apparel, Brand Licensing, Fashion Licensing

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