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Jewel Branding & Licensing Acquires Rachael Hale

JewelBranding_RachelHaleJewel Branding & Licensing purchased the Rachael Hale brand from New Zealand-based Dissero Brands. The financial terms of the agreement were not disclosed, but the transaction officially closed on March 15.

Rachael Hale is a leader in animal imagery across an expanding range of items including apparel, giftware, home décor, stationery, back-to-school, and more. While earning sales in excess of $900 million, it has continued to grow its base of 75 licensees from more than 60 countries.

Jewel has been the U.S. licensing agent for Rachel Hale for the last 10 years. Jewel’s creative team will continue to develop new photography collections as well as leveraging Rachael Hale’s archive of more than 3,000 images.

Jewel will work closely with Rachael Hale’s sub-agents and licensees worldwide to ensure a smooth transition. Additionally, Jewel plans to further expand Rachael Hale into key categories including fashion, toys, personal care, and stationery.

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