Oct 7, 2011
Twentieth Century Fox Television has named entertainment marketing executive Jeffrey Godsick to the position of president, Fox Consumer Products. Godsick will oversee all of Fox’s consumer products activities and staff, reporting to Twentieth Century Fox Chairmen Gary Newman and Dana Walden, and starts immediately. Robert Marick, EVP of Consumer Products, remains on board, reporting to Godsick.
Godsick will oversee the worldwide licensing of Fox’s portfolio of film and television properties across platforms including interactive gaming, themed entertainment, television promotions, literary publishing, and a wide array of consumer product categories. Headquartered in the operating unit’s West Coast office, Godsick will manage both its Los Angeles and London-based operations.
Previously, Godsick held several senior marketing positions at Twentieth Century Fox’s feature film division, most recently as senior executive vice president. He began his tenure at Fox in 1995, as SVP, publicity, and was upped to EVP of marketing a few years later. He left the studio in 2006 to become president of Fox-Walden, where he oversaw all aspects of the campaigns for the company’s slate of feature films. Godsick returned to Fox in 2008 as EVP, before his promotion earlier this year to senior executive vice president. Throughout the years, Godsick has played key roles in the studio’s campaigns for Rise of the Planet of the Apes, X-Men: First Class, Rio, Avatar, the Ice Age films, the Star Wars films, the original X-Men film trilogy, Moulin Rouge, Independence Day, and many others. Before joining Fox, Godsick was a senior executive at Rogers and Cowan, where he oversaw all domestic and international film operations as well as the firm’s London office.
Godsick began his career at Columbia Pictures as an assistant field manager, working on the films The Karate Kid and Ghostbusters, among many others. A graduate of Tulane University, Godsick sits on the board of trustees of Camp Ronald McDonald for Good Times, is a member of the Academy of Motion Picture Arts and Sciences, and is a member of the advisory committee of the Los Angeles Film Festival.