Oct 5, 2011
Jakks Pacific’s Tollytots Division Signs Agreement for Rubik’s Toys
Jakks Pacific’s Tollytots division has signed a long-term agreement with Seven Towns Limited, the owners of Rubik’s Cube, to manufacture, distribute, and market a line of early learning preschool toys, named Rubik’s Clever Kids.
It has been more than 30 years since Hungarian university lecturer Dr. Erno Rubik invented his mind-boggling colored cube and introduced it to the world. Rubik’s Clever Kids preschool line builds on parental recognition of the Rubik’s brand and offers a unique approach to developmental toys for young kids featuring a variety of fun activities while at the same time teaching important developmental and motor skills through the use of colors, shapes, and puzzle-solving.
The deal was brokered by The Sharpe Company, Inc., which represents Rubik’s Cube in North America on behalf of Seven Towns Ltd., international developers, agents, and licensors for many of the nation’s favorite toys and games, and the owner of the rights to the Rubik’s brand.
Tollytots expects to launch the Rubik’s product line at retailers nationwide next fall.
