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JAKKS Pacific, Lafig Belgium S.A., Sony Partner for Smurfs Toy Line

Jakks_SmurfsJAKKS Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

JAKKS’ range includes figurines, play sets, and talking plush that will feature Smurf characters including, Smurfette, Clumsy, and Hefty. Key items include, Smurfs and Animal Friends Assortment; 8-inch Bean Bag Plush; Smurf Vehicle Packs; Talking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush.

In the latest installment to the franchise, a mysterious map sets Smurfette and her best friends Brainy, Clumsy, and Hefty on an exciting race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does. Embarking on a rollercoaster journey, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history. Smurfs: The Lost Village will premiere this spring.

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Category: Character Licensing, Dolls, Entertainment, Kids Properties, Movie Licensing, Plush, Toys

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