Oct 10, 2011
Jack Spade Releases Coca-Cola Collection
Men’s brand Jack Spade partnered with Coca-Cola to celebrate the beverage brand’s 125th birthday. Jack Spade released a limited-edition collection of totes, T-shirts, baseball caps, posters, and iPhone covers that became available October 5 in Jack Spade stores, jackspade.com, and select specialty stores.
The collection draws design cues from memorable Coca-Cola campaign slogans. A Jack Spade tote, the Coal Bag, is emblazoned with “It’s The Real Thing” and produced in Coca-Cola classic red and white shading. Jack Spade created posters with tag lines from 1971’s “I’d Like To Buy The World A Coke” and 1989’s “You Can’t Beat The Feeling.” A trio of limited-edition T-shirts feature all-American foods, while nodding to Coca-Cola as a refreshing accompanying beverage.
Reaching further into Coke’s history, Jack Spade repurposed the interlocking C’s featured on merchandise from the 1910s, now using them on baseball caps reminiscent of the earlier era.
An iPhone 4 cover features the Coca-Cola logo alongside the Jack Spade logo, including its signature “Jack Spade, Warren Street, New York,” tag.
