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J Lo and Hubby To Launch Lifestyle Brands

Kohl’s Department Stores and Music Entertainment Sports Holdings (MESH), a division of LF USA, will launch two lifestyle brands with Jennifer Lopez and Marc Anthony. Kohl’s will be the exclusive provider and marketer in the United States of all Jennifer Lopez and Marc Anthony apparel, accessories and other merchandise, which will be available in Kohl’s stores nationwide and Kohls.com beginning next fall.

The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes.

MESH, a division of LF USA and partnership between LF USA and Star Branding, will sub-license the Jennifer Lopez and Marc Anthony brands exclusively to Kohl’s under a long-term agreement.

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Category: Brand Licensing, Celebrities, Fashion Licensing, Lifestyle

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