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Little, Brown Books for Young Readers, Mattel Partner for New Monster High Novel

MonsterHighBookLittle, Brown Books for Young Readers partnered with Mattel for a novel mash-up, Monster High/Ever After High: The Legend of Shadow High, written by the  Shannon Hale and Dean Hale. The Legend of Shadow High will be published in October in a paper-over-board format, with a 150,000 first copy print run.

In the new novel for middle grade readers, Monster High characters Frankie Stein and Draculaura are transported to Ever After High, where they meet Raven Queen and Apple White. The four discover that the Evil Queen has escaped her mirror in search of the ultimate power hidden inside the ominous Shadow High. They have to work together to stop the Evil Queen and save the World of Stories. Filled with exciting, interactive details, including write-in pages that encourage readers to advance the story based on their choices, The Legend of Shadow High will release just in time for Halloween.

Little, Brown Books for Young Readers’ marketing activities surrounding the launch of Monster High/Ever After High: The Legend of Shadow High will include cross-promotions, print and online advertising, an author tour, and BookExpo and Comic-Con promotions.

This September, Little, Brown will also publish Shannon Hale’s Ever After High: The Storybook of Legends for the first time in paperback. Paperback editions of Shannon Hale’s Ever After High: The Unfairest of Them All and Ever After High: A Wonderlandiful World will follow respectively next July and January 2019.

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