The Licensing Blog

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It’s Baaack…

The DeLorean is back.

It’s not just for retro car enthusiasts either. Everyone can get in on the act, with new licensing deals with Nike, Sun Star, Gateway Global, The Hundreds, and Mattel’s Hot Wheels brand.

The company has actually serviced and manufactured its DMC-12 line for years, but recent consumer research showing extremely high recognition rates for the brand pushed them into licensing.

I wonder why it’s so popular…

I’m stumped. My head’s in flux; I hit it on my steering wheel this morning (Don’t worry, I’m going to see the Doc later). Don’t tell my boss, but I’m going to watch some YouTube clips and see if lightning strikes.

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