Mar 22, 2010
International Deals for The Last Airbender
As the July theatrical premiere of Paramount Pictures and Nickelodeon Movies’ The Last Airbender (do NOT call it “Avatar”) nears, Nickelodeon and Viacom Consumer Products (NVCP) has signed a several global and international territory deals.
Spin Master is launching action figures, vehicles and role play items featuring The Last Airbender heroes and villains, from the M. Night Shyamalan film based on Nickelodeon’s TV series Avatar: The Last Airbender. Mutli-territory and local deals include apparel categories signed with TV Mania, Collective Brands, Mlab Concepts and Aykroyds; publishing categories are covered by Simon & Schuster UK, Egmont UK and Egmont VGS, Random House and Alligator Publishing. Herding Heimtextil has signed a deal for bedding.
In the stationery categories Trends International, Alpa UK, Paperline Designs and Union-Transit Company have signed deals, alongside Procos for party paperware. Poster and badges are signed to Pyramid International, accessories to Sandylion, dress up to Rubies, puzzles to Toyster and back packs to Vast Sky.
