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Hilco Streambank to Sell dELiA*s Brands and Related IP

Delia'sHilco Streambank has been retained to sell the dELiA*s brands and related intellectual property assets.

Launched in 1993, dELiA*s has been a go-to brand for girls’ and juniors’ fashion. The recent launch of the dELiA*s Girl lifestyle brand, specifically catering to girls ages 7 to 10, has expanded the brand’s reach and opportunity for customer engagement.

The brand is licensable across a broad range of categories. Initial licensing efforts for dELiA*s Girl only in limited sizes and categories have generated $675,000 in guaranteed royalties with minimal marketing. dELiA*s Girl-branded products are distributed in multiple channels including department stores, off-price retailers, and various web outlets

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Category: Apparel, Fashion Licensing, Lifestyle

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