Jul 12, 2012
HBO Global Licensing has aligned with Forsaken, LLC, a specialty licensing partnership created by Multi Media Exposure and Virtue Development, to create a one-of-a-kind luxury collection. The unique collection of beauty products is inspired by the Emmy and Golden Globe award-winning hit series True Blood, and includes the Forsaken signature fragrance created by Givaudan, beauty products from Deborah Lippmann, and home fragrances from D.L & Co.
Forsaken will be available to consumers in an Eau de Parfum, a body cream, and shimmering body veil powder. The Forsaken fragrance will be incorporated into a nail lacquer developed by world-renowned celebrity manicurist Deborah Lippmann. The lacquer carries the fragrance “Let It Bleed” and is part of a combination set with a coordinating lipstick named “Bite Me.” Lippmann also created two additional sets for the collection: “Sookie Sookie” featuring full-size “Human Nature,” “Fairydust,” and “Bad Things”; and a trio of minis including “Strange Love,” “New Flesh,” and “Bad Blood.”
Rounding out the collection is a specialty line of home products from high-end home fragrance company D. L. & Co., which includes luxury candles and diffusers with the Forsaken scent developed by Givaudan. The line will launch exclusively on HSN, on HSN.com, and via HSN mobile beginning August 9, in conjunction with the show’s fifth season. The collection will be available from the HBO Shop in September and will follow with worldwide distribution at specialty retailers later this year.