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Hasbro, Bazooka Partner for Cross-Promotion

Hasbro and Bazooka Candy Brands have partnered for a cross-promotion in merchandising and retail, digital, and social media to launch this month through the end of the year.  Retail initiatives will feature a strong in-store presence, where shoppers can receive $3 off any one Hasbro game coupon or a chance to win a Carnival cruise, sponsored by Topps, or one of 100 Hasbro game and Bazooka Candy Brand prize packs.

Candymania.com, Bazooka Candy Brands’ site, will be rebranded and skinned, featuring Hasbro game themes showcasing the joint promotion and integration. The website will also host an interactive online promotion, sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs. In addition, there will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

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Category: Board Games, Brand Licensing, Digital Licensing, Food Licensing, Games, Social Media

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