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Haim Saban Forms New Brand Management And Licensing Company

Media investor Haim Saban is moving into brand management and licensing, The New York Times and others are reporting. The Saban Capital Group will devote $500 million to Saban Brands, a new company dedicated to acquiring entertainment and consumer brands and exploiting them through retail, television, and film channels.

Elie Dekel, former licensing and merchandising executive at 20th Century Fox, will lead the new effort.

“As media and consumer options become increasingly fragmented and proliferated, our underlying thesis is that properties that resonate with consumers today will only become more meaningful over time,” says Saban.

Haim Saban Goes Into Brand Management [NY Times]

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