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Granarolo Signs Angry Birds Licensing Agreement

7_MK_BANANE_F_4#_NEWMaurizio Distefano Licensing (MD Licensing) signed a new licensing agreement on behalf of Angry Birds brand owner Rovio. Granarolo will partner with the Angry Birds brand to bring special editions of its 100 percent natural Yomino yogurt lines to retail.

Yomino Angry Birds products will be available from Q1 this year in Italian supermarkets, hypermarkets, and traditional channels. When customers buy an Angry Birds Yomino product, they will receive points that can be collected and redeemed for one prize, including a play tent, a trolley, and a complete set of luggage available in different colors.

Yomino is the Granarolos Yomo line of products for kids. It includes squeezable yogurt available in a number of flavors and produced in Italy with only Italian milk, and no dyes, preservatives, flavorings, or thickeners.

 

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