Aug 20, 2013
Global Pursuit Co. has been named as the exclusive licensing agent for Cuipo, the international lifestyle brand and initiative dedicated to preserving rainforest around the globe. Global Pursuit will represent the brand in the U.S. and territories throughout Asia, including Greater China, South Korea, Southeast Asia, and India.
Cuipo utilizes a model for combining green education, brand activation, and product licensing to raise awareness about the rainforest and deforestation. For every Cuipo product purchased at retail or online, consumers can enter a produce code at the company’s website, which is redeemed toward the preservation of a meter of rainforest. Every square meter saved through the purchase and redemption of a Cuipo product is then donated to One Meter at a Time, a non-profit foundation that safeguards and preserves each square meter of rainforest in perpetuity.
At present, Cuipo encompasses three distinct sub-brands: Cuipo Roots, Cuipo Kids, and Cuipo Water. To date, Cuipo has developed more than 70 licensed categories ranging from Sprout biodegradable watches and SIGG reusable bottles to GUND plush toys and Enesco giftware and home décor items. The company has also collaborated with the Surfrider Foundation, INT Surfboards, Panda Bamboo Bicycles, Prints on Wood, Ubiquity Records, Nirve Bicycles, and others on the development of co-branded apparel and goods.
As part of its mission, Cuipo has also partnered with the indigenous Kuna of Panama to create handmade goods using techniques specific to ancient Kuna culture. Through Project Good Hands, the Kuna of Ubkisukun are able to provide income for their families by making handmade Cuipo beaded bracelets. The bracelets can be purchased on the Cuipo site.