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Genius Brands, Nat Geo Kids Sign Broadcast License Deal for Thomas Edison’s Secret Lab in Latin America

EdisonGenius Brands International Inc. signed a broadcast licensing agreement with Nat Geo Kids that will bring Genius Brand’s animated children’s series Thomas Edison’s Secret Lab to viewers throughout Latin America. Genius Brands also appointed Latin American independent licensing agency Tycoon Enterprises as the pan-Latin American licensing agent for the Thomas Edison’s Secret Lab brand.

Thomas Edison’s Secret Lab premiered on Nat Geo Kids in all Spanish-speaking markets this month and will premiere in all Portuguese-speaking markets in September. Tycoon will work with Genius Brands to develop and execute a licensing and merchandising program. Categories include toy, apparel, accessories, school supplies, electronics, collectibles, novelty, and publishing. The retail program will begin to rollout next year.

Thomas Edison’s Secret Lab follows Angie, a 12-year-old prodigy, and her young science club who accidentally discover Thomas Edison’s Secret Lab – a dream lab equipped with gizmos and gadgets, including two of Edison’s very last inventions: a hologram that brings Mr. Edison to life and a virtual reality machine that lets them go anywhere. In each of the episodes, Edison encourages and inspires the kids through a variety of scientific and technological explorations.

An academic team led by professor Emeritus Don Roberts of Stanford University and Dorothy Singer of Yale, have overseen the development, as well as the episodic content to ensure it meets educational and informational standards.

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