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Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more.

This marks the series’ the first licensing partnership as GBI develops a global, merchandising, licensing and retail program across all key categories to coincide with the series launch. Rainbow Rangers is currently in development on seasons one and two, with 104 11-minute episodes.

Rainbow Rangers chronicles a behind-the-curtain peek at the real lives of superheroes—Earth’s First Responders. The series blends fantasy and action-adventure
with relatable, accessible stories about friendship and saving the environment. The Rainbow Rangers are made up of seven girls, each with her own wildly unique personality and powers, who live a rainbow’s ride away in Kaleidoscopia. Whenever there’s trouble for the people, animals, or natural wonders of the Earth, the Rangers zoom into action and ride a rainbow across the sky to save the day. The Rangers will take on missions as huge as saving the Amazon rainforest and as small as helping a single lonely girl, teaching viewers that there are all kinds of ways to make the world a better place.

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Category: Action Figures, Character Licensing, Dolls, Entertainment, Kids Properties, Plush, Retail, Television, Toys

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