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Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

SpacePOPGenius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S.

 On Sept. 16 attendees will see the first feature length compilation of season one; a season two sneak peek of SpacePOP ahead of its YouTube debut; the premiere of new music videos; and a surprise featuring some of SpacePOP’s biggest fans.

Each fan who purchases a ticket will also receive a copy of the SpacePOP original music soundtrack; a 20 percent off coupon from Halloween partner Spirit Halloween that can be used on any item in the store; and discounted tickets to promotional partner Six Flags’ wintertime celebration, Holiday in the Parkâ (while supplies last). Additional information available on the Fathom Events website.

Ticket dates for SpacePOP: Not Your Average Princesses will be announced soon and will be available online at Fathom Events or at participating theater box offices, including select AMC, Regal, and Cinemark locations. A complete list of theater locations will be available at www.fathomevents.com.

Building on the success from last year’s consumer products debut at Kohl’s, Claire’s and Toys R Us Last year, more than 100 SpacePOP products were launched at Kohl’s, Claire’s, and Toys “R” Us, and this year the brand will expand into new categories and retailers while further building programs with our existing partners.

Partners include Spirit Halloween for Halloewen costumes; Claire’s for DIY activity kits and compounds; and Go! stores nationwide for retail sections.

To support the new retail launches this year, Genius Brands will execute a comprehensive marketing campaign featuring national promotional partnerships with Six Flags and Zumba Kids. SpacePOP will also expand internationally into Europe and Asia with media and retail launches planned in the UK, China, Spain, Italy, and Portugal.

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Category: Digital Licensing, Entertainment, Halloween, Live Shows, Music, Retail, Seasonal, Television

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