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G by Guess Creates Fast & Furious 6 Capsule Collection

G by Guess has partnered with Universal Partnerships and Licensing for a limited-edition capsule collection inspired by Universal Pictures‘ Fast & Furious 6, the sixth film in the global franchise, opening in theaters nationwide on May 24. The collection for men and women will begin to hit G by Guess stores on May 14.

The 15-piece collection consists of jackets, graphic print T-shirts, and tanks for men, as well as printed tank tops, a studded motorcycle jacket, and a tank dress for women. Accessories such as modern aviator sunglasses, a men’s watch, and a signature embellished cap are also available. In addition, retail events will rev up the fashion at more than 30 G by Guess store locations on May 18, giving fans the chance to unlock shopping sprees and other prizes. Select stores will also distribute tickets to screenings of the upcoming film. Fans and customers alike can enter a 10-day long sweepstakes on GbyGUESS.com and through Facebook, which will award a different prize each day, leading up to a grand prize of the entire capsule collection and a $1,000 G by Guess gift card.

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Category: Apparel, Around the Industry, Fashion Licensing, Movie Licensing, Retail, The Licensing Book

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