Apr 26, 2011
Fruit Ninja Gets A Licensing Program
I could be a bit taller. Your house is probably cleaner than mine. Your car is definitely nicer. (I don’t own one.) You probably call your family more often than I do. You could likely beat me in basketball, unless your game is Twister, in which case you could certainly beat me. I’m realistic about my abilities.
I can, however, say this: I will beat you in Fruit Ninja.
That’s not quite right: I’ll humiliate you. I’ll cut virtual fruit like you’ve never seen it cut before, and likely never will again. The Angry Birds only got angry after watching me play. They thought they were so good, especially boomerang bird. They weren’t.
I’m happy to announce, then, that Halfbrick Studios has signed multiple licensing deals for Fruit Ninja. They’ve teamed with Hybrid for apparel, Loungefly and Basic Fun for accessories, Bioworld for accessories and bags, and MJC for men’s and women’s family sleepwear.
That’s the good news. The bad news in that the time it took you to read this I probably just got another high score. Unless it’s during work hours. In which case I definitely didn’t, nope, not at all, no ma’am.
—Bryan Joiner
