Jun 16, 2011
Fox Consumer Products Plans Celebration of Family Guy Anniversary
Family Guy, the No. 1 show for teens and men 18-34, is celebrating its “Something, Something, Something Anniversary,” and Twentieth Century Fox Consumer Products is going all out to make this a year to remember for fans of the hit TV series. Everything from special promotional screening events and a variety of new products, to major retail support and an increased presence in the interactive space, will mark a holistic merchandising program that will engage fans across a variety of touch points. The strategy will launch this fall in conjunction with the series’ 2011-2012 season.
As a first for the Family Guy franchise, and to set the tone for the bold year ahead, Fox Consumer Products is harnessing the power of the Griffin family to unleash a midnight in-theater promotional screening program the week of September 12 in advance of the season premiere. In partnership with the Fox Broadcasting Company and Fox Home Entertainment, the events will offer diehard fans exclusive access to the never-before-seen season premiere episode, before it airs on Fox, in a festival atmosphere that will include Family Guy giveaways, trivia, and prizes. The screenings will hit some of the biggest markets across the country and will include street promotions at college campuses in each stop.
Fox Consumer Products will give fans new ways to enjoy Family Guy content that will stretch way beyond the TV screen, starting with the introduction of a Family Guy online game experience. Further expanding the interactive world of Family Guy, Fox Consumer Products has tapped Playmates Toys for an extensive line of figures, figurines, and compatible play sets featuring the show’s most popular character voices and phrases.
Additionally, Titan Comics will introduce a new monthly Family Guy comic book this summer. Other items available this fall will include apparel, barware and glasses, greeting cards, and board games at some of the nation’s biggest mass retailers.
