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Fox Consumer Products EMEA Signs UK Partners for Diary of a Wimpy Kid

Fox Consumer Products EMEA signed new licensing deals for U.S. author Jeff Kinney’s Diary of a Wimpy Kid book series, which was recently voted as the best children’s book series of the last decade by UK kid audiences in a Blue Peter Poll.

The latest film in the series will be released on August 3, and the seventh book, Diary of a Wimpy Kid: The Third Wheel, will launch this November. Fox Consumer Products has secured new partners for the licensing program based on the book’s classic illustrations. With a target audience of 6- to 12-year-olds, the UK partners include BM Fashion for T-shirts and sweatshirts, Danilo for greeting cards, and Robert Frederick for stationery. Paul Lamond Games Ltd. is the UK distributor for Pressman’s puzzles and games.

Puffin, a UK publishing partner, has sold 6 million copies of the series, making it the most profitable brand in children’s publishing. Puffin has sold 5 million copies of Diary of a Wimpy Kid: Cabin Fever, the sixth book in the series, making it the best-selling children’s book of 2011 and the fastest-selling book across all adult and children’s titles.

More than 75 million Diary of a Wimpy Kid books are now in print in 36 territories and available in 35 languages worldwide.

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