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Firefly Brand Management Appointed as Licensing Agent for Spartan Race

FireflyBrand_SpartanRaceFirefly Brand Management was appointed as the North American licensing agent for Spartan Race Inc. Firefly will seek licensing partnerships for the Spartan Race sports brand in all key promotional categories, with focus on compression athletic wear and footwear, sport products, functional fitness equipment, and lifestyle apparel.

Competitors on the Spartan Race course must overcome natural and man-made obstacles in their path with three timed race formats of escalating distances and difficulties. Spartan Races are open to racers of all ages and skill levels and currently has one million participants across more than 200 events in more than 30 countries including North America, Europe, Asia, and Australia.

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