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eOne’s Skelanimals Unveils Hot Topic Plans, New Licensees

 

Entertainment One Licensing (eOne) will launch a new program for its teen brand Skelanimals at Hot Topic.

Legacy licensees Lounge Fly and Toynami have developed new collections of bags, wallets, jewelry, and plush—many featuring newly released character Bonita the Unicorn—to complement fashion apparel and T-shirts from Iron Fist and Goodie Two Sleeves. The collection will roll out in July at hottopic.com and select Hot Topic stores nationwide.

In addition, the brand has recently signed on card.com to offer Skelanimals-branded debit cards online, and Nail Pop for nail decals that will be sold at specialty stores.

A series of comedic animated shorts will roll out in July, supported by paid media, and available on YouTube.

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