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eOne’s Peppa Pig Takes Home Trio of Awards at Multimir Children’s Festival

PeppaPigEntertainment One (eOne)’s Peppa Pig won three awards at Multimir’s inaugural awards ceremony, which kicked off on May 31 and ran until June 4 in Moscow.

Peppa Pig was crowned Best Foreign Animated Series and Best Female Character in a Cartoon Series, which were both judged by a panel of leading figures in Russia’s children’s entertainment, and Best Female Character in a Cartoon Series, which was voted by audiences.

First launched last year, Multimir Children’s Festival is a five-day summer festival for kids that features more than 50 interactive zones showcasing popular children’s animated properties. This year, the festival attracted more than 150,000 children from Russia. eOne worked with Russian licensing agent Megalicense to create three interactive areas for its brands Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom.

Peppa Pig first launched on air in Russia in 2012 on Russia’s Karusel, where it now airs daily in multiple time slots. Merchandise debuted at retail in Russia in October 2014 and Megalicense manages the consumer products program, which now has 35 partners across categories including toys, apparel, and accessories, publishing, live events, homewares, and fast-moving consumer goods.

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