Jan 11, 2017
Entertainment One (eOne) shares plans for the retail launch of Peppa Pig in India. The TV series made its broadcast debut in the country last summer on VOOT Kids, the video on demand (VoD) destination by Viacom18 for kids’ content in India. Peppa Pig also made its debut on Nickelodeon preschool channel Nick Jr. India this month.
eOne signed Viacom18 Consumer Products, the merchandising and licensing division of Viacom18, to represent licensing rights for the brand across India and the Indian subcontinent. The first line of Peppa Pig merchandise recently rolled out to the Indian market, and includes plush toys, activity sets, and more. The products are now available in retailers across India including Amazon online and in the country’s more than 20 Hamleys toy stores. Hamleys will also support the launch with a retail marketing campaign.