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eOne, Merlin Entertainments Enter Global Partnership to Develop New Peppa Pig Attractions

eOne_MerlinEntertainment One (eOne) entered a global partnership with Merlin Entertainments (Merlin) to develop and operate location-based entertainment attractions based on its popular preschool license Peppa Pig.

The deal covers all territories excluding the UK, and Merlin will have exclusive rights for all location based entertainment formats with the exception of China, which will be licensed to Merlin on a non-exclusive basis.

Merlin will create fully branded, standalone Peppa Pig attractions in multiple formats, and develop branded areas within existing Merlin’s Resort Theme Parks. Merlin expects to open in-park areas in two theme parks next year, and the first standalone attraction is expected to open in 2019.

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