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eOne Launches Peppa Pig Imagine with Peppa UK Marketing Initiative

Jan26.PeppaPigEntertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.

The Children’s Bath Literary Festival is the largest dedicated children’s book festival in the UK, and was created to infuse children with a lifelong passion for reading. As such, it dovetails with Imagine with Peppa, eOne’s marketing campaign that highlights the importance of fun and imaginative play in a child’s early years.

eOne has developed Peppa Pig branded resources, which will be available to download from www.peppapig.com and give parents inspiration for creative storytelling and role play.

“What better way to kick start our Imagine with Peppa marketing initiative than at the UK’s biggest children’s book festival,” says Rebecca Harvey, the head of marketing at eOne Licensing. “We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and demonstrate the benefits of imaginative play on the development of young children.”

The Imagine with Peppa marketing campaign ties into Character Options’ new Once Upon a Time toy range, which includes action figures, plush, and play sets based on classic fairy tales. eOne will also be partnering with Tumble Tots on a Peppa Once Upon a Time-themed campaign throughout its physical play centers in the UK.

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