Feb 13, 2017
Entertainment One (eOne) expanded the consumer products program for the global preschool series Peppa Pig, which airs on Nick Jr. in the U.S. and Treehouse TV in Canada. TCG will renew its contract for Peppa Pig games, and Ty Inc. will renew its contract for plush Beanie Babies. Jazwares continues its role as the master toy licensee for the property in the U.S and Canada.
eOne also signed new partners, including Cardinal for puzzles and games; Kent International for bicycles and helmets; Kidz Toyz for musical instruments; Rollplay for battery-powered ride-ons; What Kids Want for seasonal novelty toys, exclusively in the U.S.; and Wonder Forge for games.
Peppa Pig has more than 800 licensees worldwide. The series airs in more than 180 territories and has been translated in more than 40 languages.