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eOne Expands Peppa Pig and PJ Masks Properties in the Nordic Region

PeppaPigEntertainment One (eOne) will expand its Peppa Pig and PJ Masks brands on-air and at retail across Nordic territories. Plus Licens represents the consumer products programs for both of the preschool brands, and will introduce new categories across the region this year.

Peppa Pig airs across four terrestrial state broadcasters in Norway (NRK), Denmark (DR), Finland (YLE), and Sweden (SVT). A publishing program is established in Finland, Norway, Otava, and Gyldendal, where Peppa Pig story books and novelty formats are available. In Finland, more than 45,000 copies of Peppa Pig books have been sold in three years, and the first published titles will rollout in Denmark and Forlaget Alvilda later this year. Additional categories to launch in the Nordic region beginning this September include, Clementoni, Amo, and Barbo Toys for puzzles and games; HAMA for plastic bead sets; and Bjørna for nightlights.

PJ Masks launched on TV in Sweden on SVT this April, and airs on multiple slots daily. eOne will expand is its audience reach this September with new broadcast partner Fox airing the first season in Finland.

The brand’s first product line will launch at retail this year. Partners include Skybrands for apparel and home textiles; Clementoni for puzzles; Euromic for back to school; Procos for partyware; Stor for tableware; Amscan for Carnival costumes; and Bjørna for nightlights. eOne is currently negotiating a publishing deal for books and a standalone magazine in Denmark and Sweden.

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Category: Character Licensing, Entertainment, Kids Properties, Television

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