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eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom.

eOne Australian licensing program lready has 15 licensees in key categories including toys, games, dress up, publishing, apparel, back to school, and partyware. Just Play’s master toy line includes action figures, play sets, vehicles, plush, dress-up, and role-play items, which will be distributed to the wider retail market by The Brand Exchange this August.

Following the toy launch, additional licensees will roll out PJ Masks product ranges across Australia this year including Parragon Publishing for story, color, and activity books; Amscan for partyware; MJM for puzzles and games; Caprice Australia for apparel and sleepwear; Rubies’ Deerfield for dress-up; and Zak Australia for lunchware.

 

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Category: Action Figures, Character Licensing, Dolls, Entertainment, Kids Properties, Plush, Retail, Television, Toys

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