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eOne Announces FTA Broadcaster, First Partners for PJ Masks in Mexico

PJMasksEntertainment One (eOne) secured free to air broadcaster (FTA) Televisa for PJ Masks, which will begin airing the first season of the preschool series in Mexico next month. Televisa will broadcast the show in addition to co-production partner Disney Junior, where the show airs daily across the Latin America region.

Bandai México is the distributor for Just Play’s master global toy line in Mexico. The initial toy range launched exclusively in the market via Liverpool stores in August, where local media and bloggers were present to celebrate the launch.

Additional licensees will create licensed PJ Masks merchandise across key categories in the country, including Penguin Random House for a variety of formats; Topps Latin America for sticker albums; Grupo Bestway for activity books; Grezon for seasonal products; Creaciones Guz and E-Fashion for apparel; Fotorama for games; and Operadora Ruz for dress up.

In January, the consumer products program will expand when Productos Infatiles Animados debuts the brand’s first homewares line in January. Additionally, next spring and summer the licensing program will include Bicileyca and Flying Wheels, for ride-ons; Novelty Corp for games; Operadora Ruz for back-to-school; and Emporio Juvenil for underwear.

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