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eOne Adds Global Partners to PJ Masks Licensing Program

PJMasksEntertainment One (eOne)’s preschool property PJ Masks expands its global footprint with merchandise launches throughout the Asia Pacific and Latin America regions, as well as new licensees in the UK and Australia.

Lead by master toy partner Just Play, the new merchandise will launch in the Asia Pacific region this June. Medialinkis will represent the property in Mainland China, Hong Kong, Taiwan, and South East Asia. Dianos will manage consumer products in Korea, and Bradford Licensing will be responsible for licensing the property in India. 

Just Play’s master toy line will also launch in Latin America this August through Bandai (Mexico), DTC (Brazil), and Elite (remaining Latin American territories). eOne’s Sao Paulo office signed for core categories including toys, dress up, publishing, partyware, and back to school.

In the UK, new partners will have ranges expected to be available this summer including, VMC for accessories, Amscan for dress-up, MV Sports for wheeled toys, Worlds Apart for homewares, Dreamtex for bedding and bedroom accessories, Spearmark for lighting, Sambro for stationery, and Kinnerton for confectionery. The TV series is broadcasted daily on Disney Junior and on free-to-air channel, Tiny Pop.

PJ Masks toys debuted in Australia last month, and new partners will launch at retail this summer, including Parragon for publishing; Hunter Products for a CrazArt range and wheeled toys; MJM for games, puzzles, and stationery; The Entertainment Store for character appearances; Zak Australia for tableware; Caprice for apparel; and Amscan for partyware.

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