Jul 9, 2016
Beanstalk has added multiple licensees to Energizer’s global licensing program.
Energizer expanded into categories such as solar-based battery back-up products in North America. Energizer solar landscape lighting was a success on QVC for the second consecutive year. Battery-operated specialty lights, pet lighting accessories, and electrical accessories extended the brand to new channels and segments.
Energizer also expanded its consumer electronic accessories line to include universal USB chargers and power banks. New licensees keep the Energizer Bunny icon program expanding with categories such as bunny slippers, plush toys, and portable power tubes.
Additionally, current and new Energizer licensees were granted expanded rights to the 100-year old Eveready brand as well as sub-brands like Energizer Hard Case.
In EMEA and Australia multiple categories were signed, including photographic accessories, seasonal, christmas, and solar lighting. The DTR program also expanded with B&M stores in the UK.
Energizer also entered Latin America where two new licensees were signed for LED lighting, generators, pressure washers, welders, and automotive products.